SEO ROI
Yes, you can get a good ROI with funnels SEO...
Imagine not having to pay for every single lead!
If you know what you’re doing, you can do SEO yourself and enjoy a steady stream of free qualified traffic. But if you don’t know what you’re doing–or you simply don’t have the time–hiring a good SEO can produce strong and sustainable income that doesn’t disappear like Google PPC and Facebook ads do as soon as you stop paying.
I did funnels SEO for a friend of mine in Russell Brunson's Inner Circle and cut his cost per lead in half.
I’ve produced similar results for many clients over the years. This is why I have a low turnover rate. We do the heavy lifting, and the client enjoys a killer ROI.
Here’s what you can expect from optimizing your funnel for search engines and how you can maximize your return on investment.
What good is being #1 if it's for words that no one searches?
There’s a science behind determining the best word to rank for. Google no longer reveals which keywords have the highest search volume. Some SEO firms claim they can provide it, but they’re really just cobbling together guesstimates–usually based on paid ad performance, not SEO.
And even if you could get this information, it wouldn’t necessarily help your rankings. You don’t just need to know which keywords are the most popular; you need to know which keywords will drive the most qualified traffic to your site.
Let’s say that you sell t-shirts and discover that “tie dye t-shirts” is the most popular search phrase out there…but you don’t sell tie dye t-shirts. Ranking for that phrase will do you no good. It will drive people to your site who specifically want these t-shirts, and when they see that you don’t carry them, they’ll quickly “bounce” off of your website, which will end up hurting your rankings.
A better idea is to research keywords that align with your ideal buyer’s intent.
✅ What your buyer is already searching for online
✅ What problems they need you to solve
✅ What they’ve already tried for fixing these problems
✅ What appeals most to them about your products/services
Good funnels SEO can help you find the balance between keywords that are too broad or too niche. They can also help you identify words that are popular, but not so popular that you have no chance of ranking for them. The trick is to find high search volume, low competition keywords that align with your ideal buyer’s intent.
When keywords are based on buyer intent, you won’t just be getting leads, you’ll be getting qualified leads.
How do you optimize funnels for search engines?
The best ClickFunnels search engine optimization should start by auditing your current website. An audit reveals how well your current site is resonating with search engines and your target audience. It shows:
✅ how fast your pages are loading
✅ how easy your site is to navigate
✅ which pages are ranking the best
✅ how mobile-responsive your site is
Armed with information about your website’s current strengths and weaknesses, your SEO should optimize your site for maximum search engine traffic.
✅ simplify navigation
✅ improve your page speed
✅ strengthen calls to action
Content Creation
Google will reward your site if you keep it updated with consistent, fresh, high quality content. Content should be strategically mapped out—not created on the fly. A good ClickFunnels SEO agency should create a content calendar that maps out topics for blogs, videos, infographics, case studies, etc. These topics should support your keyword targets and provide users with answers to their questions.
Here’s how good content would lead to a conversion for a plant nursery. Let’s say a user is looking to redo their landscape with drought-tolerant trees. They enter their query, and Google serves up your blog on this very topic.
Your blog is not trying to sell the user a product; it’s educating them about drought-tolerant trees. They now associate your company with goodness because you’ve helped them. You’ve answered their questions. And best of all, they need trees. You now have a qualified buyer who is ready to make a purchase, and they have a positive association with your brand. Who will they buy trees from? You guessed it!
Different SEOs offer different content packages. Most will create your content for you if you don’t have time to take that on yourself.
Can you really write SEO content for my funnel?
One of the great things about outsourcing SEO is that you don’t have to worry about writing blogs, creating videos, etc. As an entrepreneur, you have plenty to worry about without getting into those details. A third party can take the reins and keep the content flowing.
But how will they write like an insider? How will they ever get to know all of the technical jargon and capture your unique voice?
Most companies find that this isn’t nearly as big of a hurdle as you might think–especially if you lay a solid foundation from the start.
Meet with your SEO company and present them with all relevant collateral materials (brochures, videos, podcasts, customer reviews, industry publications, etc.) Talk to them about your origin story, your ideal customer, your competition, and your “voice” (casual, formal, sarcastic, etc.). Share industry jargon and terms to avoid.
Invest time in giving feedback–especially for the first few rounds of content. If your SEO is good, you’ll find that you need to give less and less feedback with time.
DIY or DFY funnels SEO?
If you don’t have time to orchestrate your own funnels SEO, you may be conflicted about hiring someone in-house or outsourcing it. Every company is different, but many find that by the time they bring another person on payroll (with insurance, taxes, benefits, etc.), it’s cheaper to outsource content.
If you’re worried about getting dedicated attention from an agency, ask about their policies. Most will assign one content manager and writer to your account so that they can become experts on your company over time.
And, most importantly, they’ll be experts on search engine optimization for funnels. So they’re not just good at writing or producing videos, they’re actually good at creating strategic, optimized content that will rank on Google.
How much time do I have to spend on SEO?
My goal is to minimize the time you personally spend on SEO. Be prepared to connect in the beginning to make sure we're on the same page. From there, your time commitment should be limited to:
✅ approving things that my team has already done the heavy lifting on
✅ reviewing content
✅ enjoying the wins
How will I know if my funnels SEO is working?
Don’t believe the myth that SEO isn’t measurable.
Your SEO should be serving you regular analytics reports. You can use these to calculate:
✅ The average value of a sale or lead (X)
✅ Your site’s current traffic volume (Y)
✅ Your site’s conversion rate (Z)*
You can use these figures to calculate ROI. Here’s an example:
X ($200 per sale) x Y (1,000 visitors/month) x Z (4% conversion rate) = $8,000 (total monthly SEO revenue)
Measure that figure against your monthly SEO investment over time to ensure that you’re getting a positive ROI.
How long does funnels search engine optimization take?
Do NOT invest in SEO unless you have the patience to commit to a year. Progress is usually seen before that, but that's just hitting stride.
Why? Because you have to build up the credibility and content on your funnel to move you from page X to the top of Google, because no one goes past page one.
Once you start landing on page 1, you could anticipate increased traffic.
And, unlike paid ads, you’ll have assets you can hang onto:
✅ a fully optimized website
✅ growing brand recognition
✅ and top rankings that aren’t going away anytime soon.
Search engine optimization may take longer to start than Google PPC or Facebook ads, but then it becomes an unending source of qualified leads that you don’t have to keep propping up with loads of cash.
Don’t put all of your eggs in one (very expensive) basket with paid ads
Funnels SEO is broadly considered to be more cost-effective than PPC in the long run, and it doesn’t have to be a time suck.
If your cost-per-lead is too high, the right funnels SEO could bring you more highly qualified leads for less money.
Damon is SEO to Russell Brunson & Tony Robbins
With 18 years of experience in SEO, this husband and father of three has built a remarkable career.
Following in the footsteps of other legends like Alex Hormozi, Damon was awarded Russell Brunson's Inner Circle Member of the year, further solidifying his reputation as a leading online marketer.
He established an international search engine marketing company that has optimized for high-profile clients like Tony Robbins, Russell Brunson, professional sports teams, billion-dollar corporations and successful mom-and-pop small businesses.
SEO ROI
Saturday, February 08, 2025
Yes, you can get a good ROI with funnels SEO...
Imagine not having to pay for every single lead!
If you know what you’re doing, you can do SEO yourself and enjoy a steady stream of free qualified traffic. But if you don’t know what you’re doing–or you simply don’t have the time–hiring a good SEO can produce strong and sustainable income that doesn’t disappear like Google PPC and Facebook ads do as soon as you stop paying.
I did funnels SEO for a friend of mine in Russell Brunson's Inner Circle and cut his cost per lead in half.
I’ve produced similar results for many clients over the years. This is why I have a low turnover rate. We do the heavy lifting, and the client enjoys a killer ROI.
Here’s what you can expect from optimizing your funnel for search engines and how you can maximize your return on investment.
What good is being #1 if it's for words that no one searches?
There’s a science behind determining the best word to rank for. Google no longer reveals which keywords have the highest search volume. Some SEO firms claim they can provide it, but they’re really just cobbling together guesstimates–usually based on paid ad performance, not SEO.
And even if you could get this information, it wouldn’t necessarily help your rankings. You don’t just need to know which keywords are the most popular; you need to know which keywords will drive the most qualified traffic to your site.
Let’s say that you sell t-shirts and discover that “tie dye t-shirts” is the most popular search phrase out there…but you don’t sell tie dye t-shirts. Ranking for that phrase will do you no good. It will drive people to your site who specifically want these t-shirts, and when they see that you don’t carry them, they’ll quickly “bounce” off of your website, which will end up hurting your rankings.
A better idea is to research keywords that align with your ideal buyer’s intent.
✅ What your buyer is already searching for online
✅ What problems they need you to solve
✅ What they’ve already tried for fixing these problems
✅ What appeals most to them about your products/services
Good funnels SEO can help you find the balance between keywords that are too broad or too niche. They can also help you identify words that are popular, but not so popular that you have no chance of ranking for them. The trick is to find high search volume, low competition keywords that align with your ideal buyer’s intent.
When keywords are based on buyer intent, you won’t just be getting leads, you’ll be getting qualified leads.
How do you optimize funnels for search engines?
The best ClickFunnels search engine optimization should start by auditing your current website. An audit reveals how well your current site is resonating with search engines and your target audience. It shows:
✅ how fast your pages are loading
✅ how easy your site is to navigate
✅ which pages are ranking the best
✅ how mobile-responsive your site is
Armed with information about your website’s current strengths and weaknesses, your SEO should optimize your site for maximum search engine traffic.
✅ simplify navigation
✅ improve your page speed
✅ strengthen calls to action
Content Creation
Google will reward your site if you keep it updated with consistent, fresh, high quality content. Content should be strategically mapped out—not created on the fly. A good ClickFunnels SEO agency should create a content calendar that maps out topics for blogs, videos, infographics, case studies, etc. These topics should support your keyword targets and provide users with answers to their questions.
Here’s how good content would lead to a conversion for a plant nursery. Let’s say a user is looking to redo their landscape with drought-tolerant trees. They enter their query, and Google serves up your blog on this very topic.
Your blog is not trying to sell the user a product; it’s educating them about drought-tolerant trees. They now associate your company with goodness because you’ve helped them. You’ve answered their questions. And best of all, they need trees. You now have a qualified buyer who is ready to make a purchase, and they have a positive association with your brand. Who will they buy trees from? You guessed it!
Different SEOs offer different content packages. Most will create your content for you if you don’t have time to take that on yourself.
Can you really write SEO content for my funnel?
One of the great things about outsourcing SEO is that you don’t have to worry about writing blogs, creating videos, etc. As an entrepreneur, you have plenty to worry about without getting into those details. A third party can take the reins and keep the content flowing.
But how will they write like an insider? How will they ever get to know all of the technical jargon and capture your unique voice?
Most companies find that this isn’t nearly as big of a hurdle as you might think–especially if you lay a solid foundation from the start.
Meet with your SEO company and present them with all relevant collateral materials (brochures, videos, podcasts, customer reviews, industry publications, etc.) Talk to them about your origin story, your ideal customer, your competition, and your “voice” (casual, formal, sarcastic, etc.). Share industry jargon and terms to avoid.
Invest time in giving feedback–especially for the first few rounds of content. If your SEO is good, you’ll find that you need to give less and less feedback with time.
DIY or DFY funnels SEO?
If you don’t have time to orchestrate your own funnels SEO, you may be conflicted about hiring someone in-house or outsourcing it. Every company is different, but many find that by the time they bring another person on payroll (with insurance, taxes, benefits, etc.), it’s cheaper to outsource content.
If you’re worried about getting dedicated attention from an agency, ask about their policies. Most will assign one content manager and writer to your account so that they can become experts on your company over time.
And, most importantly, they’ll be experts on search engine optimization for funnels. So they’re not just good at writing or producing videos, they’re actually good at creating strategic, optimized content that will rank on Google.
How much time do I have to spend on SEO?
My goal is to minimize the time you personally spend on SEO. Be prepared to connect in the beginning to make sure we're on the same page. From there, your time commitment should be limited to:
✅ approving things that my team has already done the heavy lifting on
✅ reviewing content
✅ enjoying the wins
How will I know if my funnels SEO is working?
Don’t believe the myth that SEO isn’t measurable.
Your SEO should be serving you regular analytics reports. You can use these to calculate:
✅ The average value of a sale or lead (X)
✅ Your site’s current traffic volume (Y)
✅ Your site’s conversion rate (Z)*
You can use these figures to calculate ROI. Here’s an example:
X ($200 per sale) x Y (1,000 visitors/month) x Z (4% conversion rate) = $8,000 (total monthly SEO revenue)
Measure that figure against your monthly SEO investment over time to ensure that you’re getting a positive ROI.
How long does funnels search engine optimization take?
Do NOT invest in SEO unless you have the patience to commit to a year. Progress is usually seen before that, but that's just hitting stride.
Why? Because you have to build up the credibility and content on your funnel to move you from page X to the top of Google, because no one goes past page one.
Once you start landing on page 1, you could anticipate increased traffic.
And, unlike paid ads, you’ll have assets you can hang onto:
✅ a fully optimized website
✅ growing brand recognition
✅ and top rankings that aren’t going away anytime soon.
Search engine optimization may take longer to start than Google PPC or Facebook ads, but then it becomes an unending source of qualified leads that you don’t have to keep propping up with loads of cash.
Don’t put all of your eggs in one (very expensive) basket with paid ads
Funnels SEO is broadly considered to be more cost-effective than PPC in the long run, and it doesn’t have to be a time suck.
If your cost-per-lead is too high, the right funnels SEO could bring you more highly qualified leads for less money.
Hi, I Am James Jefferson
CEO Of Best Blog Ever
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