SEO Drives Better Leads
​Why optimizing funnels drives more qualified leads than paid ads...
What do pizza 🍕 and sales leads have in common? Both are bad when they’re cold.
That’s why I’d take ClickFunnels search engine optimization over paid ads any day. It’s the ultimate source for warm leads.
Nearly 40%* of marketing departments say that generating high quality leads is among their biggest challenges. If that’s your challenge, too, here’s why SEO is the best solution for driving highly qualified leads to your funnel.Â
Better Targeting than Paid Ads
A lot of people assume that ads target better than SEO given all of the opportunities to zero in on different demographics. But here’s the problem. Ads work off of stereotypes, and that’s very limiting.
Let’s say that you’re a private elementary school in Atlanta. Ads will allow you to hone in on upper income Atlanta families with children. Beyond that, you can only get so specific.
SEO, on the other hand, gets very specific. You can hone in on long-tail keywords like “coding classes for kids” or “elementary school robotics.” You can then create content (like blogs or videos) supporting these keywords. Topics might include:
- “7 Elements of the Best Coding Classes for Kids”
- “Myth: Kids are Too Young to Learning Coding in Elementary School”
- “The Country’s Best Robotics Competitions for Elementary Schoolers”
Now you haven’t just found someone with kids in Atlanta looking for a private school, you’ve found someone who is specifically looking for the programs your school is known for: coding and robotics.
Ads only target assumptions. Funnels with search engine optimization zeros in on buyer intent so that you’re targeting the exact people who want to buy from your company.
Trust = Conversions
Roughly 8 in 10* US consumers say they will continue to purchase from a brand they trust, even when trendier competitors emerge. Approximately 7 in 10 say that they will recommend that trusted brand if someone asks.
Every company seeks that kind of loyalty, and it all boils down to trust. So who are you going to trust? The company that solved your question about how to fix your leaky faucet with a very informative step-by-step blog and a video to go with it? Or the company that interrupted your DIY research with an annoying popup ad?
Earns Repeat Customers
With trust comes repeat business. Scrambling for every last sale is exhausting and expensive. The real coup is when you can turn a first-time customer into a long term customer. They’ll pay dividends with every repeat purchase.
Ads don’t build brand loyalty because they’re blatantly self-promoting:
"Buy this today"
"Save more now"
But SEO’s ability to solve buyers’ problems with free, informative content can earn you endless loyalty and repeat business.
Better Timing
Timing is everything when it comes to conversions.
You just sat down to dinner, and the doorbell rings. It’s that annoying pest control salesman. You wanted pest control several months ago, but right now, all you want is a warm dinner.
Funnels search engine optimization connects you to buyers at just the right time. If an ad comes up on YouTube right in the middle of your grueling 10-minute ab workout, you’re probably not going to stop and click through the ad. You’re going to be irritated, possibly develop angry feelings toward the brand, skip the ad, and resume your workout.
But with search engine optimization, your content can reach customers in the very moment they are searching for help. If they’re Googling “best plants for a desert climate in spring,” they’re probably in a position to come to your plant nursery in Phoenix and buy a plant or two. If your content shows up in Google and provides them the answers they need, you have a far better chance of earning their trust and business NOW than an unwanted paid ad.
Quicker Conversions
Because SEO tends to meet buyers at the coveted bottom of the sales funnel, you generally end up with quicker conversions.
Here are the six steps of the marketing funnel:
1 - Awareness
2 - Interest
3 - Consideration
4 - Intent
5 - Evaluation
6 - Purchase
With your targeted ClickFunnels SEO content, you’re well beyond “Awareness” and down to the “Intent/Evaluation” stages.
That means there are far fewer steps to guide buyers through to get to the end goal (the purchase) and far less risk of losing them along the way.
Better Leads = More Sales
Search engine optimization for ClickFunnels consistently proves to be more cost-effective than ads in the long-run. That’s because of the quality of traffic it drives. Ads might bring you a lot of leads, but there’s a big difference between generic leads and qualified ones.
Don't know about you, but I'd gladly take 10 warm leads over 1,000 cold ones that will never convert.
Damon is SEO to Russell Brunson & Tony Robbins
With 18 years of experience in SEO, this husband and father of three has built a remarkable career.
Following in the footsteps of other legends like Alex Hormozi, Damon was awarded Russell Brunson's Inner Circle Member of the year, further solidifying his reputation as a leading online marketer.
​He established an international search engine marketing company that has optimized for high-profile clients like Tony Robbins, Russell Brunson, professional sports teams, billion-dollar corporations and successful mom-and-pop small businesses.
SEO Drives Better Leads
Saturday, February 08, 2025
​Why optimizing funnels drives more qualified leads than paid ads...
What do pizza 🍕 and sales leads have in common? Both are bad when they’re cold.
That’s why I’d take ClickFunnels search engine optimization over paid ads any day. It’s the ultimate source for warm leads.
Nearly 40%* of marketing departments say that generating high quality leads is among their biggest challenges. If that’s your challenge, too, here’s why SEO is the best solution for driving highly qualified leads to your funnel.Â
Better Targeting than Paid Ads
A lot of people assume that ads target better than SEO given all of the opportunities to zero in on different demographics. But here’s the problem. Ads work off of stereotypes, and that’s very limiting.
Let’s say that you’re a private elementary school in Atlanta. Ads will allow you to hone in on upper income Atlanta families with children. Beyond that, you can only get so specific.
SEO, on the other hand, gets very specific. You can hone in on long-tail keywords like “coding classes for kids” or “elementary school robotics.” You can then create content (like blogs or videos) supporting these keywords. Topics might include:
- “7 Elements of the Best Coding Classes for Kids”
- “Myth: Kids are Too Young to Learning Coding in Elementary School”
- “The Country’s Best Robotics Competitions for Elementary Schoolers”
Now you haven’t just found someone with kids in Atlanta looking for a private school, you’ve found someone who is specifically looking for the programs your school is known for: coding and robotics.
Ads only target assumptions. Funnels with search engine optimization zeros in on buyer intent so that you’re targeting the exact people who want to buy from your company.
Trust = Conversions
Roughly 8 in 10* US consumers say they will continue to purchase from a brand they trust, even when trendier competitors emerge. Approximately 7 in 10 say that they will recommend that trusted brand if someone asks.
Every company seeks that kind of loyalty, and it all boils down to trust. So who are you going to trust? The company that solved your question about how to fix your leaky faucet with a very informative step-by-step blog and a video to go with it? Or the company that interrupted your DIY research with an annoying popup ad?
Earns Repeat Customers
With trust comes repeat business. Scrambling for every last sale is exhausting and expensive. The real coup is when you can turn a first-time customer into a long term customer. They’ll pay dividends with every repeat purchase.
Ads don’t build brand loyalty because they’re blatantly self-promoting:
"Buy this today"
"Save more now"
But SEO’s ability to solve buyers’ problems with free, informative content can earn you endless loyalty and repeat business.
Better Timing
Timing is everything when it comes to conversions.
You just sat down to dinner, and the doorbell rings. It’s that annoying pest control salesman. You wanted pest control several months ago, but right now, all you want is a warm dinner.
Funnels search engine optimization connects you to buyers at just the right time. If an ad comes up on YouTube right in the middle of your grueling 10-minute ab workout, you’re probably not going to stop and click through the ad. You’re going to be irritated, possibly develop angry feelings toward the brand, skip the ad, and resume your workout.
But with search engine optimization, your content can reach customers in the very moment they are searching for help. If they’re Googling “best plants for a desert climate in spring,” they’re probably in a position to come to your plant nursery in Phoenix and buy a plant or two. If your content shows up in Google and provides them the answers they need, you have a far better chance of earning their trust and business NOW than an unwanted paid ad.
Quicker Conversions
Because SEO tends to meet buyers at the coveted bottom of the sales funnel, you generally end up with quicker conversions.
Here are the six steps of the marketing funnel:
1 - Awareness
2 - Interest
3 - Consideration
4 - Intent
5 - Evaluation
6 - Purchase
With your targeted ClickFunnels SEO content, you’re well beyond “Awareness” and down to the “Intent/Evaluation” stages.
That means there are far fewer steps to guide buyers through to get to the end goal (the purchase) and far less risk of losing them along the way.
Better Leads = More Sales
Search engine optimization for ClickFunnels consistently proves to be more cost-effective than ads in the long-run. That’s because of the quality of traffic it drives. Ads might bring you a lot of leads, but there’s a big difference between generic leads and qualified ones.
Don't know about you, but I'd gladly take 10 warm leads over 1,000 cold ones that will never convert.
Hi, I Am James Jefferson
CEO Of Best Blog Ever
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