Is SEO Measurable?
"SEO for funnels isn’t measurable"
That's a myth...
Marketers know the saying, "You can’t improve what you don’t measure."
This is a prime advantage of search engine optimization (SEO) for funnels: it can be thoroughly tracked through Google Analytics–arguably with greater ease than it can for PPC campaigns.
SEO is measurable
There’s a lot of misinformation surrounding the measurability of ClickFunnels SEO. Here are some potential reasons why:
“Fix it and forget it” mentality
PPC generally comes with the expectation that you check your analytics religiously–possibly because it’s so expensive that people are highly motivated to guard their investment.
SEO should be monitored, too, but many businesses fail to take advantage of its readily available analytics. They start the campaign, put it on auto pilot, get busy, and never look back.
This is NOT because there’s a lack of data to track. On the contrary, there’s a dizzying amount of analytics surrounding ClickFunnels SEO. Smart companies use these analytics to their advantage to get a killer return on their investment.
Results don’t come overnight
With PPC for ClickFunnels, you can get instant sales from your ads. The downside is that those sales dry up the moment you stop advertising, but PPC is great for a quick gain.
SEO builds up gradually. It offers assets you can keep (a fully optimized website, brand awareness and authority, etc.). Each new gain builds on the last one and won’t fade anytime soon. In keeping with the adage “slow and steady wins the race,” SEO is widely considered the most cost-effective investment over time.
Analytics such as traffic are best measured after you reach page 1 of Google’s search engine results. Otherwise, traffic will consistently show low because nobody looks at results on page 2, 3, 4, etc. If you work with an agency for your ClickFunnels SEO, they should be hard at work in the initial months positioning you to slide into those page 1 rankings. Once that happens, you can start measuring a steady stream of traffic, conversions, and sales.
SEO analytics aren’t an ever-changing, gotta-refresh-my-results-every-hour type of setup. For best results, you should check them weekly or monthly to track trends rather than quick snapshots.
PPC vs. SEO Analytics
The reason PPC analytics can be more complicated than SEO is that you have to track so many different sources of ad traffic, and Google Analytics won’t do it for you. This involves a rather complicated setup.
First, you’ll need to create different UTM parameters, not only for each source but for each medium, campaign, ad, ad copy snippet, creative ad design, etc. Then, you’ll need to make sure that each source is set up to communicate the data through each step of the user’s journey–otherwise, you’ll leak data along the way.
Another challenge of PPC is the inherent messiness of attribution. Let’s say that a user clicks on your Facebook ad, then visits one of your landing pages, then detours to read an article, then comes back to a different landing page later. Which asset was most responsible for the conversion? Like we said—messy.
With SEO, there’s no complicated setup
In fact, the information that you need will organically appear in Google Analytics. It’s also very easy to attribute conversions because traffic is only coming in from one source that’s already tracked by default in analytics. If you’re looking for simpler analytics, you’ll find it with SEO.
Best SEO KPIs to Measure
While there are endless KPIs (key performance indicators) for ClickFunnels search engine optimization, here are some of the most critical ones.
Keyword rankings
Every campaign should start with research to figure out the best keywords to target. With this KPI, you can look at all of the keywords from your campaign and see how they are increasing (or decreasing) in search engine rankings over time.
Remember that these rankings must convert to traffic and then to clicks and sales, which will only happen if your site facilitates a good user experience. Keywords are a helpful measure, but they should be considered in the context of other KPIs for a full picture.
Organic search traffic
As a general rule, when your traffic grows, your revenue grows. Google Analytics makes it very easy to measure organic traffic in a nice, tidy graph. Google Search Console can give you a granular view of which of your pages are performing best and what queries are driving the most traffic to your site. Traffic can be affected by a number of factors. How competitive is your industry? How much effort have you put into your SEO campaign? How much online authority did your website have to begin with?
You might see spikes and dips along the way, but as your SEO campaign matures, you should be seeing significant growth in organic search traffic.
SEO ROI
You can do your own SEO if you have the time, or you can outsource it to an experienced ClickFunnels SEO expert. Either way, you’ll want to know if it’s worth the time and/or money you’re investing.
To figure out your revenue from SEO, use Google Analytics to determine:
✅ The average value of a sale/lead (X)
✅ Your website’s current monthly traffic volume (Y)
✅ Your website’s conversion rate (Z)*
Now, let’s plug in some hypothetical numbers:
X ($250 per sale) x Y (1,000 visitors per month) x Z (3% conversion rate) = $7,500 (revenue from SEO)
Over time, you can compare your SEO investment with your SEO revenue and see how well it is paying off.
SEO Pro Tips
Beyond these key indicators, there are hundreds of metrics you can easily track to see how people are engaging with your site and how different features can be improved to maximize your ROI. These include:
Time on page
How long are people spending on your page? Some pages are designed for a quick look (like your “Contact Us” page), but others with more text demand more time. If visitors aren’t staying on these pages for long, there may be a reason (doesn’t deliver what the user expected, poor design, broken links, low quality content, confusing call to action, etc.)
This correlates with the bounce rate, which tells you what percentage of visitors are clicking off of a web page or site without taking any kind of action. The lower this rate, the better.
Page performance
SEO metrics can show you which pages users are visiting, including the pages that they enter and leave through. This can give you ideas for helping customers stay engaged and ultimately convert. If you have an eCommerce site, are users filling shopping carts and then abandoning them? If so, why? Which blogs have been the most popular? Could you write more like them?
Traffic sources
These metrics tell you where your visitors are coming from: Organic search? Social media? Referrals?
Audience insights
Demographics reports can also tell you what types of browsers and devices (mobile, desktop, etc.) visitors are using and whether they’re new or return visitors.
Sales data
You can measure how many direct and assisted sales/conversions are coming from organic search. You can also find out what your sales trends are over time and which pages are driving the most conversions.
….and much more!
Stop Bleeding Money
Do you really want to keep bleeding money into paid Facebook and Google ads in a space that’s more crowded and expensive than ever? For a better return on your buck, invest in search engine optimization for funnels. It’s a cost-effective, measurable, and sustainable way to level up your sales.
Damon is SEO to Russell Brunson & Tony Robbins
With 18 years of experience in SEO, this husband and father of three has built a remarkable career.
Following in the footsteps of other legends like Alex Hormozi, Damon was awarded Russell Brunson's Inner Circle Member of the year, further solidifying his reputation as a leading online marketer.
He established an international search engine marketing company that has optimized for high-profile clients like Tony Robbins, Russell Brunson, professional sports teams, billion-dollar corporations and successful mom-and-pop small businesses.
Is SEO Measurable?
Saturday, February 08, 2025
"SEO for funnels isn’t measurable"
That's a myth...
Marketers know the saying, "You can’t improve what you don’t measure."
This is a prime advantage of search engine optimization (SEO) for funnels: it can be thoroughly tracked through Google Analytics–arguably with greater ease than it can for PPC campaigns.
SEO is measurable
There’s a lot of misinformation surrounding the measurability of ClickFunnels SEO. Here are some potential reasons why:
“Fix it and forget it” mentality
PPC generally comes with the expectation that you check your analytics religiously–possibly because it’s so expensive that people are highly motivated to guard their investment.
SEO should be monitored, too, but many businesses fail to take advantage of its readily available analytics. They start the campaign, put it on auto pilot, get busy, and never look back.
This is NOT because there’s a lack of data to track. On the contrary, there’s a dizzying amount of analytics surrounding ClickFunnels SEO. Smart companies use these analytics to their advantage to get a killer return on their investment.
Results don’t come overnight
With PPC for ClickFunnels, you can get instant sales from your ads. The downside is that those sales dry up the moment you stop advertising, but PPC is great for a quick gain.
SEO builds up gradually. It offers assets you can keep (a fully optimized website, brand awareness and authority, etc.). Each new gain builds on the last one and won’t fade anytime soon. In keeping with the adage “slow and steady wins the race,” SEO is widely considered the most cost-effective investment over time.
Analytics such as traffic are best measured after you reach page 1 of Google’s search engine results. Otherwise, traffic will consistently show low because nobody looks at results on page 2, 3, 4, etc. If you work with an agency for your ClickFunnels SEO, they should be hard at work in the initial months positioning you to slide into those page 1 rankings. Once that happens, you can start measuring a steady stream of traffic, conversions, and sales.
SEO analytics aren’t an ever-changing, gotta-refresh-my-results-every-hour type of setup. For best results, you should check them weekly or monthly to track trends rather than quick snapshots.
PPC vs. SEO Analytics
The reason PPC analytics can be more complicated than SEO is that you have to track so many different sources of ad traffic, and Google Analytics won’t do it for you. This involves a rather complicated setup.
First, you’ll need to create different UTM parameters, not only for each source but for each medium, campaign, ad, ad copy snippet, creative ad design, etc. Then, you’ll need to make sure that each source is set up to communicate the data through each step of the user’s journey–otherwise, you’ll leak data along the way.
Another challenge of PPC is the inherent messiness of attribution. Let’s say that a user clicks on your Facebook ad, then visits one of your landing pages, then detours to read an article, then comes back to a different landing page later. Which asset was most responsible for the conversion? Like we said—messy.
With SEO, there’s no complicated setup
In fact, the information that you need will organically appear in Google Analytics. It’s also very easy to attribute conversions because traffic is only coming in from one source that’s already tracked by default in analytics. If you’re looking for simpler analytics, you’ll find it with SEO.
Best SEO KPIs to Measure
While there are endless KPIs (key performance indicators) for ClickFunnels search engine optimization, here are some of the most critical ones.
Keyword rankings
Every campaign should start with research to figure out the best keywords to target. With this KPI, you can look at all of the keywords from your campaign and see how they are increasing (or decreasing) in search engine rankings over time.
Remember that these rankings must convert to traffic and then to clicks and sales, which will only happen if your site facilitates a good user experience. Keywords are a helpful measure, but they should be considered in the context of other KPIs for a full picture.
Organic search traffic
As a general rule, when your traffic grows, your revenue grows. Google Analytics makes it very easy to measure organic traffic in a nice, tidy graph. Google Search Console can give you a granular view of which of your pages are performing best and what queries are driving the most traffic to your site. Traffic can be affected by a number of factors. How competitive is your industry? How much effort have you put into your SEO campaign? How much online authority did your website have to begin with?
You might see spikes and dips along the way, but as your SEO campaign matures, you should be seeing significant growth in organic search traffic.
SEO ROI
You can do your own SEO if you have the time, or you can outsource it to an experienced ClickFunnels SEO expert. Either way, you’ll want to know if it’s worth the time and/or money you’re investing.
To figure out your revenue from SEO, use Google Analytics to determine:
✅ The average value of a sale/lead (X)
✅ Your website’s current monthly traffic volume (Y)
✅ Your website’s conversion rate (Z)*
Now, let’s plug in some hypothetical numbers:
X ($250 per sale) x Y (1,000 visitors per month) x Z (3% conversion rate) = $7,500 (revenue from SEO)
Over time, you can compare your SEO investment with your SEO revenue and see how well it is paying off.
SEO Pro Tips
Beyond these key indicators, there are hundreds of metrics you can easily track to see how people are engaging with your site and how different features can be improved to maximize your ROI. These include:
Time on page
How long are people spending on your page? Some pages are designed for a quick look (like your “Contact Us” page), but others with more text demand more time. If visitors aren’t staying on these pages for long, there may be a reason (doesn’t deliver what the user expected, poor design, broken links, low quality content, confusing call to action, etc.)
This correlates with the bounce rate, which tells you what percentage of visitors are clicking off of a web page or site without taking any kind of action. The lower this rate, the better.
Page performance
SEO metrics can show you which pages users are visiting, including the pages that they enter and leave through. This can give you ideas for helping customers stay engaged and ultimately convert. If you have an eCommerce site, are users filling shopping carts and then abandoning them? If so, why? Which blogs have been the most popular? Could you write more like them?
Traffic sources
These metrics tell you where your visitors are coming from: Organic search? Social media? Referrals?
Audience insights
Demographics reports can also tell you what types of browsers and devices (mobile, desktop, etc.) visitors are using and whether they’re new or return visitors.
Sales data
You can measure how many direct and assisted sales/conversions are coming from organic search. You can also find out what your sales trends are over time and which pages are driving the most conversions.
….and much more!
Stop Bleeding Money
Do you really want to keep bleeding money into paid Facebook and Google ads in a space that’s more crowded and expensive than ever? For a better return on your buck, invest in search engine optimization for funnels. It’s a cost-effective, measurable, and sustainable way to level up your sales.
Hi, I Am James Jefferson
CEO Of Best Blog Ever
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