If a company is going to create content for you, they need to speak intelligently on your behalf. Connect them with all of the collateral materials they need to get smart on your company (brochures, testimonials, podcasts, YouTube videos, etc.)

Talk to them about your industry, passing along relevant journal articles, popular websites, etc. Relay industry jargon and taboo words or phrases. Help them understand your target audience as well as your competition.

You should also talk to them about your desired “voice” for your content. Is it funny and casual? Or high brow and scholarly?

​The more you can share at the beginning, the more quickly and accurately they can understand your unique niche. They can create content that will reflect your brand and help you outshine the competition.

Request that your funnels SEO company allow you to review content before it is posted. This is especially important at the beginning when your SEO will be trying to get familiar with your business.

Expect to give feedback on the first few rounds of blogs. If your SEO is good, they should start becoming self-sufficient after a few rounds. After that, you may be able to do a quick spot check or even just wave content through if you’re satisfied with the quality you’re seeing.

Let’s say your marketing specialist wants input on content…and so does your marketing manager….and so does your CEO.

Your marketing specialist approves content, and your SEO posts it. The CEO chimes in later with a few edits. Now your SEO is trying to edit the content after it has gone live.

This could be eliminated by designating one person to interface with your ClickFunnels search engine optimization agency. They can deal with getting consensus behind the scenes, then present the SEO with one united message vs. a jumble of confusing ones.

Too little engagement with your ClickFunnels SEO is bad, but too much can be, too. Once you hire your SEO, the clock will start ticking. You’ll want to get your website optimized and get the content flowing quickly so you can increase traffic and sales.

Want to know the quickest way to stall progress? Become a micro-managing perfectionist. Does it really matter if the blog uses the word “answer” vs. “solution” or if the logo on the home page is one pixel too far to the right? Insist on quality, but don’t get so lost in the unimportant details that you lose the big picture. Perfect is the enemy of good.

While it’s a bad idea to give your SEO free rein, it’s also bad to undermine their expertise. A while ago I had a client who wanted to turn every blog into a promotion. Problem was, people seek out blogs to learn something. Nobody wants to click on an article about a DIY faucet fix only to discover an advertisement for a plumbing company. After repeated conversations, the client insisted on their hard sell approach…and it hurt their SEO.

A good SEO knows the ins and outs of the industry and how to navigate the latest Google algorithms. Just as you’re an expert in your field, they’re an expert in theirs. Be open to counsel from your SEO.

Don’t lob ultimatums at your SEO company: “Get me to page 1 in six months or I quit.” No one can promise exact results in this industry because no one can predict Google’s algorithm changes. Even Google itself says to avoid companies that can guarantee specific results.

Funnels SEO may not produce instant results like ads do. In fact, it can take a year or more to show major gains, but it is far more cost-effective in the long run. And you’re building equity in something sustainable: increasing brand awareness and clout as a trusted authority in your field (which Google recognizes and rewards).

​Cut out early, and you’ll waste the momentum you’ve already gained. Plus, you’ll take yourself off the best path for achieving page 1 rankings, more traffic, and more sales.

What if you only want to outsource some of your SEO? Maybe you don’t have money for full-service. Or maybe you have some expertise and can handle certain aspects of SEO on your own.

Here are a few alternatives:

Basic SEO
Full-service ClickFunnels SEO usually includes an audit, structure improvements to your current website, keyword research, competitive analysis, link building, content creation and distribution, and analytics reports. Basic SEO will include a limited range of these options.

Basic SEO may cover a website audit and structural tweaks but leave the keyword research to you. Or you could get keyword and competitor analyses but not ongoing content creation. A basic plan can save you money, but it often produces limited results if you’re not filling in the holes.

Contract SEO
This allows you to cherry pick the services you want. Rather than all-inclusive content creation, you might end up with cost-per-word writing. If you have a modest budget, or if you only need specific services for your site, this can be a cost-effective way to go.

The drawbacks are that these costs can add up–especially if you’re not specific about what you want done. You also miss the advantage of having one unifying provider guiding all aspects of SEO toward a long-range goal.

Hourly consulting
This is a good option if you have the elbow grease but not the expertise. A strategic funnels SEO consultant can get you pointed in the right direction if you’re willing to put in the work.

Depending on the SEO services you decide on, your time investment can be minimal–especially if you set clear expectations from the beginning. A little engagement will go a long way in empowering your funnel's SEO to skyrocket you sales.